Studio Graphite

Contact us

Career Quest Career Exploration Event

Brand Identity

Brief :
  • STUDIOGRAPHITE
    Logo Text:
Career Quest Career Exploration Event
  • STUDIOGRAPHITE
    Business Introduction:

Career Quest is a “career fair” type event to showcase hands-on activities directed toward high school students who may be unclear of what their future career can be. We are highlighting careers according to the Minnesota Department of Education’s “Career Wheel”.

Target audience is 2-part. We want to entice high school students to get excited about the event, attend the event, and get the most of out it as they can. The other part is that we want to entice businesses within these industries to sign up for the event and host a table at the career fair.

We have no current branding.

  • STUDIOGRAPHITE
    Visual Style: 

We are open to your ideas on this. We need to keep it appropriate to students and teachers as well as the businesses/industries that will participate in the career fair.

This is a ground-breaking event that will dwarf any other style of career fair that kids have attended and that businesses have hosted. This is the career fair setup of the future.

We want people to see the logo and want to know more about the event.

  • STUDIOGRAPHITE
    Color Preference: 
We would like to include maroon somewhere in the logo. It doesn’t need to be the primary color, but any other colors would need to complement this maroon: #710d1e.

Key Words :

  • Appropriate to students and teachers 
  • Career fair
  • To get excited about the event
  • People to see the logo and want to know more about the event

Primary Ideas :

  • Educational cap, tie
  • Stairs
  • Target
  • People
Colors :
Sketching :
Digitalization :
Color Versions :
Final Concept :
The concept visually embodies a graduation cap, symbolizing learning and academic excellence, paired with a business tie, reflecting entrepreneurship and corporate sophistication. This dual representation speaks to both students striving for success and business owners shaping their futures, emphasizing growth, ambition, and the pursuit of excellence.
Showcase :
The sleek design shines in both digital and physical formats. As an app icon, it ensures clarity and recognition with its minimalist graduation cap and tie motif.