Flock
Brand Identity
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Logo Text:
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Business Introduction:
Flock is a video production company that specializes in creating narrative based commercials, documentaries, short films and music videos.
We aim to be unique, fun, high quality and to think outside of the box. We have fun, but take our work seriously.
We wish for our logo to represent this with a unique and interesting design.
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Visual Style:
We envision a flock/group of birds to be somehow incorporated into the design. This blend of multiple birds will create a new, unique bird that doesn’t exist in reality – but looks cool. Please see below for a reference of different Australian birds that we like.
We envision perhaps a hybrid blend of 2 or more different Australian Bird species incorporated into the logo.
We envision perhaps one of the letters in “Flock” to trail off into a flock of birds flying. The logo does not need to encompass all 3 ideas, these are just a few styles that we would like.
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Australian Birds for inspiration
Australian Raven
Australian Hobby Grey
Butcherbird Eastern
Whipbird Willie
Wagtail Sulphur
Crested Cockatoo
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REFERENCES:
Key Words :
- Essence of Nostalgia
- Appealing to both, young and older audiences
- Vintage feel
- 70s and 80s sports logo feel
- Memorable and recognizable
Primary Ideas :
- Cricle in shape
- Arrow
- Bold font
- Retro font
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